Polaroid Pogo

Niche Marketing - Thinking Small for Earning Big

Ask any successful Internet marketer what the secret to online success is and you'll get a host of different answers. But dig a little deeper and almost all of them will eventually tell you that one of the big secrets is to concentrate your efforts onto a magnetizable niche market. So what is niche marketing and how do you find a niche that you can make money from?

That's what this article plans to uncover for you.

A monetizable niche market is, at its simplest, that part of a crowd that is hungriest.

A hotdog stand outside a restaurant isn't likely to do much business, but put the same stand outside a cinema or theater and it will sell out. The people walking past are similar, but some are hungrier than others.

The trick to successful niche marketing is to be able to identify which parts of an audience are ready to buy and to aim all your efforts at persuading them to buy via you.

To give you an example, someone searching with the keyword 'digital camera' is certainly searching for something, but we have no real idea of their intent. The chances are that they are simply dipping a toe into the market to get some background info.

There are 134,000 searches made every day for 'digital cameras' but you could spend a huge amount of time and effort trying to grab a share of that traffic and still have little to show for it at the end.

They are lookers, not buyers.

The next step up after they have done their background research would be for them to search on a manufacturer, so 'Nikon Digital Cameras' might crop up. Is this a niche market keyword? Not yet. They are warmer, but not yet hot. They are still finding stuff out, comparing models and checking price ranges.

But they are not buyers. Not yet.

Nikon Digital Camera is a topic - and possibly a good one to base a whole site or a section of a site upon, but for our individual pages we need to focus on the niches inside the topic.

So, having decided that they like Nikon cameras more than the competition the next step - the buying step - is for them to narrow their research down even more to a particular model.

Someone who searches on 'Nikon D40 Digital Camera' is in the market to buy. They know what they want and now just need to be reassured and pointed at Amazon.

So a brand name is a niche market, but it still isn't necessarily a great niche market. The number of people searching for a term is important, but not all-important. We must also look at the number of websites we would be in competition with if we were to put in the effort to build one of our own.

A great niche market is one where there are lots of hungry, desperate-to-buy searchers, but few websites satisfying their needs.

In the Nikon D40 Digital Cameras example, there are nearly half a million pages online in competition with us - and as we want the easiest route to getting high Google rankings for the pages we build, that is way too much competition!

We are getting warmer, but it isn't hot, hot, hot quite yet!

A few more minutes work and the following products emerge: Samsung T550 Camera, Polaroid Pogo Camera and Fuji Waterproof Camera. Between them they attract over 10,000 searches per month, but none have more than 7,000 competing web pages already out there. Now that's competition we can set about beating!

Niche marketing is about getting the biggest bang for your buck, the greatest return for your effort. The skill lies in learning how to use your keyword research tools to uncover the millions of phrases people regularly type into the search engines that indicate they are in a buying mood, and to keep researching them until you find ones where there is the least amount of competition.

Then build a web page, make it as authoritative as possible, fine tune the on-page SEO to make it on-target as far as the search engines are concerned and develop the off-page SEO by building a network of backlinks. Then add monetization through affiliate links and watch as your hard work reaps its rewards.

About the Author

Tom Paige  is a dedicated entrepreneur. Having started multiple successful companies  has given him insights into what it takes to make it in the modern online business world. Tom Paige is dedicated in helping out new entrents into the field of Internet Markrting. For more Free Cool Tips Please visit  http//:www.tompaige.com

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Polaroid PoGo CZA-05300B Instant Digital Camera $354.3 The Polaroid PoGo Instant Digital Camera is the first digital camera and printer combination that is small enough to take on-the-go. The digital version of Polaroids iconic instant camera, the Polaroid PoGo Instant Digital Camera is a full-feature digital camera with an integrated printer. Manufacturer: Polaroid Corporation Manufacturer Part Number: CZA-05300B Manufacturer Website Address: www.polaroid.com/us/ Brand Name: Polaroid Product Line: PoGo Product Model: CZA-05300B Product Name: PoGo Instant Compact Camera Product Type: Compact Camera Display & Graphics: Display Screen Type: LCD Image: Image Formats: JPEG Video: Video Formats: AVI Lens: Focus Modes: Auto Flash: Flash Modes: Auto Flash Viewfinder: Viewfinder Type: No Memory: Memory Card Supported: Secure Digital (SD) Card Interfaces/Ports: USB: Yes Battery Information: Battery Size Supported: Proprietary Battery Size Battery Information: Battery Built-in: No Battery Information: Battery Included: Yes Battery Information: Battery Rechargeable: Yes Physical Characteristics: Color: Black

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Polaroid Pogo 5MP Instant Digital Camera/ Mobile Printer/ Photo Paper $493.72 Give instant life to the images on your cell phone camera or digital camera with the Polaroid PoGo Instant Mobile Printer. Thanks to ZINK Zero Ink Printing Technology, you can print and share 2x3 borderless, color, sticky-back images instantly.Included items:Polaroid CZA05300B Pogo 5MP Instant Digital CameraPolaroid CZA-10011B Pogo Instant Mobile PrinterPolaroid AZA-03011B Pogo 30-pack Zink Photo PaperPolaroid CZA05300B Pogo 5MP Instant Digital CameraDisplay: 3-inch LCDResolution: 5 megapixelsZoom: 4x digitalFrames per second: 30Memory: 16MB integrated, SD memory cardPicture format: JPEGVideo format: AVIColor: BlackModel: CZA-05300BDimensions: 4.7 inches wide x 3 inches high x 2 inches deepWeight: 10 ouncesPolaroid CZA-10011B Pogo Instant Mobile PrinterConnectivity Bluetooth (Class 2) OPP USB 2.0 USB A connectorPrint Speed 60 seconds per print, from send to shareBattery 7.2V rechargeable lithium-ion15 Prints per chargePower 9V outputUniversal Input 100 to 240VACDimensions: 4.7 inches high x 2.8 inches wide x 0.9 inches deepWeight: 8 ounces (without paper)

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